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And let that become your bookstore book room Intro: expand the possibility of bookstore Accommodation Accommodation, is no longer by the standard hotel, apartment way. With the addition of short rental sharing platform, the travel people have many choices in space, geographical location and landlord, which creates unlimited freedom and possibility for the connection between people. (source: a financial network), pay attention to the public number "have cavity tune", see more wonderful original content! Shanghai Mephisto bookstore Mephisto Bookstore corner Mephisto Bookstore accommodation pan once had a whim: bookstore is the most beautiful form of accommodation, you can let bookstore owner become landlord, reception of love reading Backpackers? The dream originated in Europe, the Shakespeare bookstore in Paris, the jumble of books, a single bed that Hemingway and other writers had lived in. It is down (away) the writers point in Paris, is also the world’s young artists "mecca". The founder of Quanzhou Songde Bookstore even really also saw the possibility of landing feelings. As a Alice, she goes to two places in every city: bookstore and snack street. "Sometimes it takes a lot of time to find a famous bookstore, but it doesn’t take long, and it’s time to get to the next stop. If the bookstore as the last stop of the day, reading, rest, and then fell asleep, it is a wonderful experience." This idea and pantsev agree without prior without previous consultation. Last year, he was from the media transformation for B & B short rent sharing platform pig short rent vice president, had envisaged many reliable plans, for example, sleeping in the Longmen Grottoes Losana Buddha, was admitted to the Dunhuang grottoes, abandoned in the church for the homeless, but in the old bookstore welcome guests into the store settle the door, sleep in a small bed in one corner, and readily recommend a book, this scene, he is still considered the best way of accommodation. However, the impact of e-book and online business, the physical Bookstore life is not good. Two years of sharing the economy, inspired by Uber and Airbnb, Wu Zhichao, founder of the Mephisto bookstore in Shanghai, and three other partners, tried to take out one or two rooms in the bookstore for accommodation, and partly to cover the operating costs of bookstores. Usually, the bookstore closes at 10 in the evening and opens at 1 p.m.. In the whole period, the space in the bookstore belongs to the guests, which can be used as a large living room, receiving visitors, chatting, and self-service coffee and tea. Wu Zhichao argues that Mephisto is better than a book store, rather than a bookstore. Bookstore accommodation extends the possibility of accommodation, no longer through standardized Hotel, apartment way to achieve. With the addition of short rental sharing platform, the travel people have many choices in space, geographical location and landlord, which creates unlimited freedom and possibility for the connection between people. But will China’s bookstore owners support this crossover? Last October, pantsev train south, the beginning of the "city of light" plan promotional tour, a week traveled to Nanjing, Hangzhou, Yangzhou, and later traveled to Xiamen and Quanzhou. The day before, in the "city of light" conference, pig.

与书同眠 让书店变成你的睡房   导语:书店住宿拓展了住宿的可能性,不再是通过标准化酒店、公寓的方式来实现。而短租分享平台的加入,使出行人在空间、地理位置和房东上有诸多选择,为人与人的连接创造了无限的自由和可能性。(来源:一财网) 关注公众号“ 有腔有调”,查看更多精彩原创内容! 上海Mephisto书店 Mephisto书店一角 Mephisto书店住宿   潘采夫曾有一个突发奇想:书店是最美的住宿形式,可以让书店老板成为房东,接待热爱读书的背包客吗?这个梦想在欧洲早有起源,巴黎的莎士比亚书店,杂乱的书籍中,有一张海明威等作家栖身过的单人小床。那是垮(掉)派作家在巴黎的聚点,也是全世界文艺青年的“麦加”。   泉州风雅颂书局的创始人连真也看到了情怀落地的可能性。作为驴友的她每到一个城市,都要去两个地方:书店和小吃街。“有时候找有名的书店要很久,但待不了多长时间,又要赶去下一站。如果把书店当成这一天的最后一站,看书、歇脚,然后倒头大睡,那该是多么美妙的一种体验。”   这和潘采夫的想法不谋而合。去年,他刚从媒体人转型为民宿短租分享平台小猪短租的副总裁,曾设想过诸多不靠谱的计划,比如,睡在龙门石窟卢舍那大佛下、住进敦煌废弃的石窟里、让无家可归者在教堂小住,但书店老板把客人迎进店门,安顿其睡在一角的小床,并随手推荐一本书,这样的场景,仍然是他认为的最美好的住宿方式。   不过,受电子书和线上电商的影响,实体书店的日子并不好过。这两年分享经济涌现,受Uber、Airbnb启发,上海Mephisto书店的创始人吴志超和其他三个合伙人,试着拿出书店的一两间房间用作住宿,还可以部分覆盖书店的运营成本。一般,书店会在晚上10点打烊,下午1点开门营业。这整个时段内,书店内的空间都属于客人,可以用作大客厅,会客、聊天,还有自助的咖啡、茶。吴志超认为,与其说Mephisto是一家书店,还不如称为“书・房”更为贴切。   书店住宿拓展了住宿的可能性,不再是通过标准化酒店、公寓的方式来实现。而短租分享平台的加入,使出行人在空间、地理位置和房东上有诸多选择,为人与人的连接创造了无限的自由和可能性。   但这样的跨界,中国的书店老板会支持吗?去年10月,潘采夫动车南下,开始了“城市之光”计划的推广之旅,一周之内走遍南京、杭州、扬州,后来又专程去到厦门和泉州。日前,在“城市之光”发布会上,小猪短租联合Mephisto等全国九个城市的十家人文书店一起打造特色住宿项目,如此大规模的书店房源集体上线在国内尚属首次。未来,不熄灯的书店或许将成为普遍现实。 武汉文泽尔私人图书馆 南京国际青年城市书房 泉州风雅颂书局   跨界成本并不高   十家书店各具特色,住宿空间也风格迥异,既适合背包客,也适合文艺青年。   西安回音公园概念书店的跨界,涵盖咖啡馆、音乐会、图书会等活动,店内充满文艺气息,吸引的群体也是偏年轻、爱阅读的背包客、大学生等。“跨界,说白了就是创新,打破常规。”其创始人沈洋说,跨界住宿,除了利用书店夜间打烊的闲置空间,更为重要的是,让住宿的客人通过感受书店氛围,向更多人传达好口碑。   因为营业三四年来,积累了不少客户,举办过一些活动,让书店刨去成本略有盈余。沈洋表示,即使没有住宿,书店也可以正常运营。住宿是锦上添花,而且价格标的很低。“最后要是偏离书店,直接搞成住宿,那就没有意思了。”   如今,实体书店作为建构城市文化生态的有机个体,承载了越来越多的含义。人们到书店不止于购书,还期望有读书会、图书发布会、喝咖啡、会友等,书店已经成为多用途的公共空间。吴志超认为,大多数书店会选择跨界,比如卖咖啡、周边产品、办活动,甚至放映电影、经营花店,虽然方式各种各样,但本质相同,用挣钱的买卖来养不挣钱的事。   这样的跨界也让Mephisto书店尝到了甜头,从最初两月平均出租约十单、三分之一的入住率,到现在基本达到一半甚至三分之二。吴志超提到,从去年12月起,仅仅住宿这一块,已经能够完全覆盖书店的房租,而且略有盈余。“可能早个三年,也想不到住宿,即便想到这一方式,但是没有线上的网络预订和传播,效果也不会有现在这么好。某种程度上,这可以当成‘互联网+’或O2O结合的项目。”他说。   其实,让书店可以接待住宿,这项计划的成本并不高。据潘采夫介绍,书店的额外装修由小猪短租和书店共同完成,前者可能是送来一张床,或是一个帐篷。不同于普通房源向房东收取10%的佣金,“城市之光”项目不收取书店经营者佣金。今年,小猪短租计划在全国范围与100家书店合作住宿业务,目前已经有不少书店申请加入。 南京二楼南书房 书店住宿   新城市之光?   跟其他九家书店不同的是,南京二楼南书房在去年4月开业之初,就着意打造“不关灯的书房”,24小时对看书的市民免费开放。创始人陈烨称,书店有点公益性质,本身就是24小时开放,住宿只是增加了一项功能。而之所以加入“城市之光”,是因为和书店本身“不灭的理想,不关灯的书房”的理念非常契合。   所有参与这个项目的书店创始人都认为,跨界住宿并不单纯将其作为重要的盈利增长点,更多的是为了让书店能够长期运营下去。陈烨在谈到“城市之光”激活了书店打烊后的夜晚时间、增加书店收入之外还提到,这个项目变相帮助其他城市塑造了24小时书店,非常具有社会意义。   书店是一个城市的光,是一个城市智慧的地方。在思想碰撞、阅读体验、分享交流互动等方面,线下书店有很多难以取代的优势,阅读不仅仅是接受文字信息,更多的是满足这些需求。小猪短租创始人陈驰在接受第一财经采访时表示,人文书店作为城市文化生态的有机个体,需要更多的关注和支持,帮助它们生存和发展。通过市场化方式推动书店住宿的跨界,也是为了让更多人理解、认可共享型经济。   事实上,寻求多元化跨界经营,早就是书店生存的必然形式。1989年,诚品书店在台北开了第一家以人文艺术为主的实体书店,并将画廊、艺术空间、文创产品融入其中。后来以举办文学讨论会等活动,成为具有影响力的文化交流之地。2010年,诚品计划定位“生活产业与文创平台”,除诚品书店外,另有8个关联项目,以及多个自营的服饰、餐饮品牌。创始人吴清友曾说,“请不要简化实体书店,请不要一直用诚品是一个书店来做比拟。”   按照吴志超的话来说,书店跨界是必然的,未来的跨界只会随着想法的多元,出现越来越多的形式。单纯卖书不会是书店的发展趋势,取而代之的肯定是能够让人有更好线下体验的东西。基于对文化的热爱,对书店的情怀,“城市之光”转化为一个可持续的商业项目,或许会为更多人文书店开启多样化经营的想象力。相关的主题文章: